Planet Earth has crossed the finish line on another lap around the solar track. For many of us, it went by in a record-breaking blink. For others, perhaps it dragged on like LA traffic. Either way, the New Year is an important time for everyone.
Brimming with possibility and promise, January brings us all the gift of a fresh start. A blank page. A new chapter. It’s a time to reflect on how far we’ve come in 365 short days. A time to celebrate our progress, assess our potential, and commit to our goals.
It’s a time to ask: What are you building for?
Our core driving question. We ask it of everyone we interview for our blog. Join us as we look back on a few of the builders, racers, and adventurers we spoke with in 2022, revisiting how they answered the classic BFGoodrichⓇ Tires query.